Design and PR - StartUpRoar

Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

APRIL 23, 2018

Just as Durant had multiple interests, Musk is not only Tesla’s CEO and Product Architect, overseeing all product development, engineering, and design. At SpaceX (his rocket company) he’s CEO and lead designer overseeing the development and manufacturing of advanced rockets and spacecraft.

Michigan

Michigan Cofounder Stock Forecast

Is the Lean Startup Dead?

Steve Blank

SEPTEMBER 5, 2018

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Lean was designed to inform the founders’ vision while they operated frugally at speed. Then one day it was over. IPOs dried up. Most startups born in the bubble died in the bubble. The Rise of the Lean Startup. The result?

Lean

Lean Burn Rate Startup IPO

The End of Innocence

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley

Silicon Valley PR Technical Review RSS

Who’s Doing the Learning?

Steve Blank

JUNE 3, 2013

As soon as they had designed the product, they found a contract manufacturer to build the product in China. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. They learned a ton.

PR

PR China Lean Channel

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley

Silicon Valley Technical Review RSS PR

Who’s Doing the Learning?

Steve Blank

JUNE 3, 2013

As soon as they had designed the product, they found a contract manufacturer to build the product in China. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. They learned a ton.

PR

PR China Lean Channel

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

Silicon Valley

Silicon Valley Technical Review RSS Software Review

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. So we not only sent everyone through packaging school, we also brought the packaging design in-house.

Sales

Sales Silicon Valley RSS Las Vegas

Rocket Science 5: Who Needs Domain Experts

Steve Blank

JULY 16, 2009

Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. Stop annoying our game designers and start working on selling and marketing the games.” Rocket Science was just another one of those companies (with better PR). Theme: Digg 3 Column by WP Designer.

Silicon Valley

Silicon Valley RSS Video San Diego

Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

Theme: Digg 3 Column by WP Designer. Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered. Blog at WordPress.com.

Silicon Valley

Silicon Valley Product RSS California

Why the Navy Needs Disruption Now (part 1 of 2)

Steve Blank

JULY 28, 2016

It’s designed to project power – and when needed, violence. aircraft carriers like the Vinson (there are 9 others ) are designed to put the equivalent of an Air Force base anywhere on any ocean anywhere in the world. It’s clear that the public affairs office has a finely tuned PR machine. The Carrier. This means the U.S.

Silicon Valley

Silicon Valley PR Offshore Engineer

Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Theme: Digg 3 Column by WP Designer. One of them is a loser. Blog at WordPress.com.

Silicon Valley

Silicon Valley RSS California Customer Development

New Rules for the New Internet Bubble

Steve Blank

MARCH 18, 2011

Rather they understood that a startup is a temporary organization designed to search for a repeatable and scalable business model. Today’s startups have all the tools needed for a short development cycle and rapid customer adoption – Agile and Customer Development plus Business Model Design. Tools in the New Bubble.

Internet

Internet IPO Silicon Valley Agile

Hacking a Corporate Culture: Stories, Heroes and Rituals in Startups and Companies

Steve Blank

SEPTEMBER 9, 2015

For example, when companies say, “We value our employees” but have reserved parking spots, a private cafeteria and over-the-top offices for the executives that tells you more than any PR spin. For innovation to happen by design not by exception, companies need to hack their corporate culture. Hacking a Corporate Culture.

Startup

Startup Silicon Valley Incubator Matching

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Theme: Digg 3 Column by WP Designer. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.

Silicon Valley

Silicon Valley RSS Software Review Technical Review

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Theme: Digg 3 Column by WP Designer.

Customer Development

Customer Development Developer Customer Silicon Valley

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

AUGUST 27, 2009

Everyone was using a road map that was designed for a very different location, yet they are surprised when they end up lost. Engineering focuses on building the product; it designs the product, specifies the first release and hires a staff to build the product. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

Silicon Valley

Silicon Valley Product Startup Product Development

Story Behind “The Secret History” Part IV: Library Hours at an.

Steve Blank

APRIL 13, 2009

The ESL equipment were racks of the latest semiconductors designed into a system so complicated that the mean-time-between-failure was measured in days. Before leaving California, the engineers gave me a course in this specialized receiver design. It had no PR agency. Theme: Digg 3 Column by WP Designer.

Silicon Valley

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Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme.

Silicon Valley

Silicon Valley RSS California Customer Development

The Secret History of Silicon Valley Part VII: We Fought a War You.

Steve Blank

AUGUST 3, 2009

Air Force’s long range bombing arm and the designated instrument of Armageddon. On the other side of the Iron Curtain, the defense of the Soviet Motherland lay with the Soviet Air Defense Forces , called PVO Strany , a separate branch of the Soviet military formed in 1948 designed to detect U.S. Theme: Digg 3 Column by WP Designer.

Silicon Valley

Silicon Valley RSS Europe Germany

The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. I’ve encountered finance organizations with budget processes designed to simplify their lives, but not the rest of the company’s. Get a blog at WordPress.com Theme: Digg 3 Column by WP Designer.

Silicon Valley

Silicon Valley RSS Non-Compete California

Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

JUNE 22, 2009

However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. Theme: Digg 3 Column by WP Designer. KC Reply steveblank , on June 24, 2009 at 1:20 pm Said: Ken, HP was a pretty complex story. on June 24, 2009 at 4:31 pm Said: [.]

Silicon Valley

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StartUpRoar

Steve Blank

Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Is the Lean Startup Dead?

Trending Sources

The End of Innocence

Who’s Doing the Learning?

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Who’s Doing the Learning?

SuperMac War Story 5: Strategy versus Relentless Tactical.

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Rocket Science 5: Who Needs Domain Experts

Rocket Science 4: The Press is Our Best Product

Why the Navy Needs Disruption Now (part 1 of 2)

Going to Trade Shows Like it Matters – Part 2

New Rules for the New Internet Bubble

Hacking a Corporate Culture: Stories, Heroes and Rituals in Startups and Companies

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

The Customer Development Manifesto: Reasons for the Revolution.

The Leading Cause of Startup Death – Part 1: The Product.

Story Behind “The Secret History” Part IV: Library Hours at an.

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

The Secret History of Silicon Valley Part VII: We Fought a War You.

The Sharp End of the Stick « Steve Blank

Elephants Can Dance – Reinventing HP « Steve Blank

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