View from Seed

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. More functionally, Boston needs to improve its design, branding, and PR skills.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

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NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Some startups are in stealth mode and maybe branding and beautiful design is important. Those visitors wanted to browse, not get deeper into our site and content.

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Pitch Deck Month: The “Can You Be The Best?” Slide

View from Seed

That’s why this template is designed to hit the high points of the pitch early, with the latter portions of the deck adding additional layers of evidence to get investors excited about your company. Overall, at this point in the pitch, there should be a bit of a flip in the nature of the conversation.

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Announcing NextView Operator Guilds

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Pierre Valade, Co-Founder of Sunrise & Mobile Designer at Microsoft. Some of our portfolio companies will rely on great design to create loyal usage like Sunrise Calendar. As VP of Product at Artsy, Fatma oversees the product organization responsible for product strategy, design, and development of its web and mobile platforms.

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Startup Shootaround: Inside a VC Team Meeting on Autonomous Vehicles

View from Seed

There are also some companies in the marketplace who have an incentive to promote what they’re doing as autonomous to generate better positioning and buzz and PR value, which creates more confusion. .” But there are wildly different points of the view as to where we are now and how quickly we arrive at that future.

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Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

And that’s why we need to collectively scrap the usual hiring process if we want to bring in great writers to run our blogs, our PR, or our content marketing in general. Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies.

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