ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). For example, a web designer.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

The Startup Magazine

MAY 31, 2022

Virtual reality marketing, also known as immersive media and augmented reality, provides a significant opportunity for businesses to advertise their brands, generate sales, and improve consumer loyalty and retention. This allows customers to virtually try out a product or service in the comfort of their own homes.

Marketing 135

Marketing Retention New York Campaign 135

VC Cafe

JULY 15, 2021

The reality for startups is that it’s not enough to build, design and ship a great looking app – marketing and distribution are critical to success. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.

Mobile 190

Mobile Social Media Distribution PR 190

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. So what makes a good Growth Manager? If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. So what makes a good Growth Manager? If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

OCTOBER 23, 2015

With this information, you’re able to make more informed decisions about your design / UX, copy, calls to action, and even your product or service itself. A “See Details” link was designed to take visitors to the ticket purchase page, but it was too ambiguous. Gather major, unexpected insights about your UX / design and copy.

Conversion 48

Conversion Retention Audience Software Review 48

Steve Blank

MARCH 4, 2014

For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. By design not by exception. The question is – why?

IRR 335

IRR Startup Business Model Agile 335

Hunter Walker

OCTOBER 25, 2020

Second, that community is the most powerful retention mechanism available to game developers, because you see, these “soldiers” were players in an online WWII multiplayer simulation. Although to be fair, (i) Second Life is still around and profitable and (ii) many of the design choices we made were quite influential on later products.

North Carolina 112

North Carolina Community Media Video 112

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Samsung found that television owners saw their sets as furniture and, therefore, valued sleek design.)

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

JULY 3, 2009

If your practice is not designed to cope with uncertainty, it has no place in a startup - even if your startup is located in government or enterprise. The power of A/B testing is so under-exploited in product development, that Im trying new ways to explain its benefits. Take a look and let me know what you think.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Know the magic. Connect the two.”.

Management 141

Management Marketing Campaign Social Media 141

Startup Lessons Learned

JANUARY 2, 2009

Retention cohort analysis. My son is planning a software product that will take the mystery out of wikis and make the technology easier for consumers to use. The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Funnel averages over time.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Up and Running

SEPTEMBER 24, 2019

While you always want to focus on improving your product or service to help retain customers, there are a few things you can do to help reduce churn that aren’t related to product development and building out new features. Launch an engagement or retention marketing campaign. Increase Average Revenue per User (ARPU).

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” They can be applied at every stage.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. If your app has incredibly strong retention, you will probably do very well with the current PR/new app system of acquisition.

San Francisco 68

San Francisco Lean Retention SEM 68

The Next Web

AUGUST 26, 2012

For this reason you should find out as quickly as possible if the product is indeed offering real value to your customers by looking at real data. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Again, make sure you can decide whom to ‘marry’.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. Qualaroo is a third party application that allows you to have a single question pop up on your site at a designated time.

Customer 133

Customer Analytics Conversion Lead Generation 133

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics. Experience is the New Journey.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Product, product, product!

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

JUNE 22, 2009

Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. June 23, 2009 9:55 AM LKsaid. Eric this is a great validation post for us! My question to you: 1. What exactly does the problem team do?

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. product engagement, retention metrics).

Hiring 120

Hiring Bandwidth Product Early Stage 120

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. If a site is designed to respond to my particular needs, I will obviously be more inclined to transact there.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

FEBRUARY 10, 2021

The caveat is that if there’s a learning curve to using your product, people might not know where to ask for help or may give up completely. It’s also possible that these demos might have an up-front cost to design, code, and deploy. There’s a lot to learn here about good product education in written and video format.

Product 120

Product B2C B2B Email 120

Startup Lessons Learned

SEPTEMBER 29, 2008

Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Take a look and let me know what you think.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

SEPTEMBER 22, 2015

If you want to start a loyalty program to improve customer retention, survey frequent buyers. The trends that you identify can then guide product development, business decisions, and marketing strategies.”. If you want to start a VIP program for top spenders, survey customers who spend a lot of money with you.

Customer 48

Customer Software Review Conversion .Net 48

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. This is why the registration is so important.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 16, 2008

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. very cool post Eric!

Viral 140

Viral San Francisco Lean Continuous Deployment 140

View from Seed

JUNE 13, 2016

What about product and design? David is a serial entrepreneur whose recent ventures prior to Drift include founding Compete, which was acquired by HubSpot, then completely overhauling the HubSpot product and engineering team and ethos as Chief Product Officer. We’ll get there.).

Product 120

Product Customer Agile Cofounder 120

Hearpreneur

SEPTEMBER 25, 2022

Besides the general focus on customer and product development, an entrepreneur should foresee the next moves that will serve to guide him on the right path. This would mean we could hire two more engineers to grow the features of the tool, as well as a designer to focus on the UX/UI. Photo Credit: Angus Chang.

Forecast 127

Forecast Artificial Inteligence Entrepreneur Technical Review 127

ConversionXL

OCTOBER 19, 2017

So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”. This model tends to be more common in the SaaS service industry, in companies with a lot of developers, and other technical organizations.

Chad 90

Chad Analytics Technical Review Framework 90