A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
You’ve heard affiliate programs can work wonders, so you sign up with a cloud affiliate provider and figure you can afford to pay $50 per signup. Should you cut off the affiliate program since it’s a waste of time, or redouble your efforts in affiliate management? Maybe your ads suck? So now what?
A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
In all the interviews you've read about founders' success, how many credit their MBA program? Innovative design and intellectual property are no longer long-term competitive advantages. If you've lived in the software world for a few years you know the stuff they teach you in school is irrelevant, so who cares what degree you have?
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 18, 2010
I'm not as good as I want to be at speaking/ writing/ programming/ designing/ managing, but I can see myself slowly improving. I doubt the quality of my software, so I spend lots of time covering it up with graphic design and heavy sales pitches. I doubt I deserve my reputation, so I work hard to earn it.
A Smart Bear: Startups and Marketing for Geeks
APRIL 5, 2010
Still, every article I read turns the creative process of business and product design into Vulcanian objectivity. In short, the mini-viewer is a lot more programming effort with a lot more chance for bugs. Tags: Essays design fun metrics persona philosophy productivity. Sometimes, you should do something just because it's cool.
A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
Here an innovation in design alone was enough to win the market. Not inventing new markets, not innovative features, not even improving on existing features like sound quality or battery life — just a better design, unconcerned about "disrupting" anything else.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". Does Apple win the hearts (yes, hearts ) of millions because of their obsession with design or because of their development APIs? "A friend of mine knows how to get popular on Twitter.". We're going to get reviews on blogs.".
A Smart Bear: Startups and Marketing for Geeks
JANUARY 25, 2010
Design your banner and handouts. I've been published in every major programming magazine ; almost all of that I can directly attribute to talking with editors at tradeshows! You can also bring floor pads designed for people who stand all day, or for a fee most venues can put padding under your booth's carpeting.
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