Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s product design so thrilling that every customer spreads the word to five more. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. Sometimes that’s airtight product/market it.

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VC Cafe

JULY 15, 2021

The reality for startups is that it’s not enough to build, design and ship a great looking app – marketing and distribution are critical to success. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention. Slack or Discord).

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ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

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Analytics Engineer SEO Channel 99

Startup Professionals Musings

DECEMBER 8, 2013

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Supplement text here with video and audio. Widgets and badges.

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Startup Professionals Musings

OCTOBER 27, 2012

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Supplement text here with video and audio. Widgets and badges.

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Startup Professionals Musings

AUGUST 15, 2011

These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Supplement text here with video and audio.

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Startup Professionals Musings

MAY 30, 2015

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. Supplement text here with video and audio. Widgets and badges.

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Widget Curation Audio Aggregator 120

Cracking the Code

DECEMBER 1, 2009

Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). McKinsey highlights. (1). Online Gaming.

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Software Review Technical Review Cloud Europe 48

The Next Web

MARCH 2, 2014

When designed properly, these campaigns can help developers support important causes and create supportive, tight-knit game communities without losing ground financially. Their compelling storylines and clever design, along with the agency people have while playing with them, have made them a hugely influential form of entertainment.

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ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). The best SEO teams are formed by being cross functional (designer, content, SEO, engineer). The best teams I’ve seen working on SEO are formed by specialist in SEO and engineers, content people and designers.

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Hunter Walker

FEBRUARY 7, 2017

The more sophisticated derivatives of these are retention-related. A hate share of post that makes you go WTF sure does look like virality. The most common for a daily dashboard are a mix of DAU/MAU, page views, impressions, session length, clickthrough, visits per day, engagement. What do these measures mostly tell us?

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ConversionXL

OCTOBER 14, 2021

With data in hand, they were able to design hyper-targeted branding campaigns to influence key goals and drive audience growth by 20%. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. Establish your goals and baseline metrics. This allowed L.L.

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Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

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Startup Lessons Learned

APRIL 14, 2009

Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Since were offering a complete solution, which involves the development of a new product, there is design, prototyping, etc.,

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View from Seed

AUGUST 30, 2016

What customer retention strategies are working best for other florists? Up next, we have to solve three core problems for this type of business to succeed: Solving for viral: If a new business owner signs up for our service today, what can we do to ensure that they tell one other business to sign up too?

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Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

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Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

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San Francisco Lean Retention SEM 68

The Startup Toolkit

FEBRUARY 27, 2012

It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally? Focus on retention. We once re-designed a site 3 times because “not enough people are using it.”

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Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

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The Next Web

AUGUST 26, 2012

The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Remember that raising money in itself is not the purpose; it’s about creating an organization that can fully focus on finding retention and a working business model that can later on scale.

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Bankruptcy Technical Review Intellectual Property Due Diligence 121

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Startups are designed for astronomical growth. Optimizing for retention , as he points out, is a high-value activity.

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Retention Metrics Acquisition Conversion 48

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. 6th January 2014.

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Analytics Metrics Startup Database 67

Reid Hoffman

MARCH 19, 2019

What sets companies like Amazon, Google, and Facebook apart, even from other successful high-tech companies, is that they have consistently been able to design and execute business models with characteristics that allow them to quickly achieve massive scale and sustainable competitive advantage.”. The third is high gross margins.

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Cofounder Business Model IPO Non-Compete 28

The Startup Magazine

MARCH 28, 2021

Do not make the mistake of creating a non-responsive design. Sharability adds to the potential of your content going viral. Knowledge retention is substantially higher for visual content than for text, suggesting that video marketing is a perfect way to catch – and retain – the audience’s attention.

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Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. Brian : Our monkey brains are not designed to balance those things at the same time. It’s not a great look, from the leadership standpoint.

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Founder Conversion Technical Review Cash Position 36

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. Many people are visual thinkers. I use tools to invoke my creative self.

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SoCal CTO

OCTOBER 5, 2010

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Good Design = Beautiful/Cool Design.

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Technology Product San Francisco CTO Hire 191

ConversionXL

MARCH 15, 2016

Questions to Ask Yourself Before Designing a User Onboarding Flow. Designing a user onboarding flow that works for you is complicated. Informed, not reactionary: Are the things you’re having me do highly correlated with me getting value out of the product, or are you just offloading busywork because your design is broken?

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Mobile Retention Email Software Review 48

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

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Metrics San Francisco Lean Viral 88

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way.

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Analytics Metrics Channel Software Review 78

andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

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CPA Retention Viral Acquisition 51

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. Game design has improved, as has design and art. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered.

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IP Distribution Viral Mobile 109

ConversionXL

MARCH 16, 2016

Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. It’s a bummer when you talk to survey design experts, or usability experts, or anyone who’s done a lot of market research , because they’ll tell you that there’s no way one question can tell you everything.

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.Net Metrics Retention Aggregator 48

YoungUpstarts

MAY 24, 2019

Russell is an educational researcher, teacher professional development specialist, curriculum designer, and classroom teacher who works with schools and also at the level of educational policy development. Though that environment can sometimes be useful, that isn’t really the vision Russell Hazard has for our children.

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Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

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San Francisco Lean Continuous Deployment DC 68

mashable.com

NOVEMBER 3, 2010

Kapor is the original designer of Lotus 1-2-3 and former CEO of Lotus Development. YouTube Hits 1 Billion Subscriptions, View More » Dev & Design 10 Intermediate and Advanced Tips fro. View More » Jobs Director of Marketing and Retention a. This Mornings Top 3 Stories in Busin.

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Angel Investor Startup San Francisco Social Media 80