SoCal CTO

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Time Rich, Time Poor and Apple

SoCal CTO

I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers. I would agree that Apples product design would suggest that it aims at Time Poor buyers. Its certainly something to keep in mind.

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Social Networking and Business Value

SoCal CTO

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Can social networking be a money-maker for companies? What are the risks and rewards?

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Top 29 Startup Posts May 2010

SoCal CTO

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

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Match Algorithm and Inputs

SoCal CTO

This post is another in my series around Matching that includes Social Media Matching , Matching Algorithms , and Match Performance Support. Critical Mass Problem One thing that many startups don’t recognize going into the design of their matching algorithm is the problem of critical mass. This is probably worth it’s own post.

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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

Most people think they can do product design. I’ve always respected your work and perspective on internet businesses and social media so I wanted to pick your brain about opportunities in this space for consulting and full-time employment; how do I position myself? Getting new projects is tough. I can see that.

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StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth.