Startup Professionals Musings

article thumbnail

6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. As a popular strategist in the areas of customer experience design and innovation, Webb knows. Customer personalities define customer experience, and sets what they love, and what they hate.

article thumbnail

6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 262
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Don’t dumb it down for social media. They will call you back.

Marketing 353
article thumbnail

How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Software and hardware development architects and designers. Yet credible reports on current trends tell us just the opposite. Marketing and sales to Gen-Y customers.

article thumbnail

6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. As a popular strategist in the areas of customer experience design and innovation, Webb knows. Customer personalities define customer experience, and sets what they love, and what they hate.

Customer 395
article thumbnail

6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

article thumbnail

6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands. We all have unique strengths, such as design skills, or connecting well with others. Accept a challenge to share a unique gift and skill.