Both Sides of the Table

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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Video 339
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Product Design for Iterative Processes

Both Sides of the Table

I recently wrote a post about design simplicity where I encouraged technology design teams to think about “designing for the novice, configuring for the pro&# users. I’ve seen this “error of iteration&# occur many times in software designs. But they’re missing the design iteration concept.

Design 284
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The Truth About the Scooter Economy?—?An Insider’s Perspective

Both Sides of the Table

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

It is often the fortuitous mixture of new technologies, customer awareness and then acceptance of the technology and then the slow adoption into our daily lives that leads to markets exploding. Quora is one of the better designed new products of the past few years in my opinion. We technology leaders also make this mistake.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. Still, I believe I’m offering an accurate representation of the ideal configuration of the main technology leaders. This post is designed mostly for non-technical founders. I don’t believe it.

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The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

The practical uses for uBeam technology is limitless. Here is where having Marc Berte and a team out of MIT who have designed systems like this for years gave one confidence we could do something others couldn’t copy and at price points that could make us market leaders over night. Did the physics actually work? Was it safe?