Gust

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Don’t Let Investors Conclude Your Startup Is A Hobby

Gust

Leverage information technology. Find an IT person you can trust, and plan how you will acquire, implement, and utilize computer technology to run your business. How do you access the Internet, what servers do you need, applications required, databases designed, and backups scheduled? Don’t try this without a formal process.

Startup 187
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Intellectual Property for Startups in the Real World

Gust

What is the risk-benefit calculus for developing and protecting proprietary technologies vs. buying or licensing them (“ build vs. buy ”)? It’s often possible to “ design around ” a patent to operate a business that achieves similar results in different ways.) Designing and producing marketing and PR materials (copyright, trademark).

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Nuts & Bolts of Intellectual Property for New Startups

Gust

Patents are highly technical, hard to get, and the process is slow and expensive, but for those who succeed, the payoff is a 20-year government-sanctioned monopoly over the patented technology. Who on the team, if anyone, is moonlighting , and how closely related is their work to the startup’s business and technology?

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How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

Gust

Public companies have dealt with financial disclosure in ways that evolved over time with markets and technologies. The person or business on the other end of an insider trade is at an automatic disadvantage. Quoting one commentator, Fortune’s Dan Primack : Remember, this isn’t just limited to Facebook.

SEC 158
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7 Elements Of Inspiration From The Steve Jobs Model

Gust

Steve Jobs was one of those entrepreneurs who seemed universally either loved or hated, but not many will argue with his ability to innovate in the technology product arena over the years. Think differently about design. They were people with dreams, hopes, and ambitions. Jobs built products to help them fulfill their dreams.

Design 194
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5 Things I Look when Investing in a Startup

Gust

By defensibility I mean expertise, design, differentiation, technology, trade secrets, and so on. I’m not likely to invest in something I know little about when it’s also far away. Defensibility. Whoops, the sixth item in a list of five? Yes, I couldn’t resist. Which finishes my honest list of my top five factors.

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Don’t Let Early Adopters Distract Your Market Focus

Gust

The term “early adopters” relates to the people who are eager to try almost any new technology products, and originates from Everett M. Features you designed for average users, like wizards for configuration, and simple buttons to eliminate complex processes, will get no feedback, or removal recommendations.

Marketing 178