A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What’s the HTML5 tag for sarcasm?)
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Sometimes that’s product design so thrilling that every customer spreads the word to five more. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money. Sometimes that’s airtight product/market it.
A Smart Bear: Startups and Marketing for Geeks
MARCH 22, 2010
A small favor you do on Twitter results in a viral post seven months later. I like the idea of subtle yet powerful influences as much as anyone else, and I'm not saying design and attention to detail isn't important or valuable. Tags: Essays advertising branding design marketing philosophy strategy viral.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 15, 2010
Related posts: How I got 6000 RSS subscribers in 12 months Behind the scenes of a viral post: Why your startup shouldn't copy 37signals or FogCreek Get more blog links by offering fewer choices Heatmaps from Clicks: How Crazyegg improved our website overnight Why business blogs should focus on cheerleaders, not lead-generation.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 3, 2011
It doubles revenue or solidifies the funding story or pegs the viral coefficient above 1 or builds the asset of having an active user base. importance of design. So don’t bother. Focus on the big thing where, if you moved the lever, it would significantly change the business. Today, it’s just big needle-moving things.
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