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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Make sure new solutions offered actually build your brand, rather than dilute it. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one.

Product 354
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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Product development chasm. Another common chasm is never-ending product development. Marketing and sales chasm.

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Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Product development chasm. Another common chasm is never-ending product development. Marketing and sales chasm.

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I also had to negotiate a follow-on round at a portfolio company because new investors were trying to force a bit option-pool top-up that would dilute the founders and existing shareholders and existing investors were fighting over prorata rights. I developed a list of questions to ask you next time we speak?—?especially

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

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How to Configure Your Startup Team

Both Sides of the Table

it’s the most expensive dilution you’ll ever face. Early-stage companies shouldn’t: outsource core product development, have consulting firms build it for them to speed up time-to-market, shouldn’t hire too many business people until product is complete and early product/market fit tested.

Cofounder 388
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4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Product development chasm. Another common chasm is never-ending product development. Marketing and sales chasm.

Customer 191