A Smart Bear: Startups and Marketing for Geeks

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Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

Tweet. --> It’s a big decision to make your first hire, because what you’re really deciding is whether you want to keep a lifestyle business or attempt to “cross the chasm” and maybe even get rich. There’s already a lot of great advice about hiring at little startups. (Powered by LaunchBit ).

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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

The typical attitude is, “We now have a large customer, so pour extra money into development to make sure we don’t lose it,” but the right attitude is to use a lot of that money to land other customers. . “One platform” is brittle, because if they forward-integrate (i.e. “One key employee” is brittle.

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The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

By which they mean: Without stupid rules that assume employees are dumb or evil, without everything taking ten times longer than it should, without wall-to-wall meetings, without resorting to hiring anything less than the top 1% of the talent pool, and so on. It’s a big reason why they move quickly. No, it’s a colossal failure.

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The unfortunate math behind consulting companies

A Smart Bear: Startups and Marketing for Geeks

Maybe hire an employee for $30 per hour and re-bill them at $60. Suppose you hire an employee at $60,000/year. And let’s suppose you want to allocate just a little time for career development. Employee turnover becomes more common, so you’re permanently in hiring mode. Easy money, right? Double is nothing.

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The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

That’s great of course, because in a new startup everyone needs to be either making stuff or selling stuff — there’s no room for managers and executives and strategists. You love developing an entire app in the browser against a scalable back-end. You make stuff. And because you love it, it’s what you do.

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How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

Rob Walling generously allowed me to reprint this excerpt from his new book, "Start Small, Stay Small: A Developer's Guide to Launching a Startup" available in paperback and Kindle from Amazon and in PDF and ePub from StartupBook.net. As a developer, the features we dropped seem like a necessity from day 1. So we tossed it.

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How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

When selling Smart Bear I had an M&A guy pull data about other companies which (a) sold development tools, (b) were sold recently, (c) were profitable, and (d) were growing. Salesforce.com recently bought Heroku for $250m because the latter controlled fully-managed Ruby on Rails deployments. To hire key employees.

Sales 260