A Smart Bear: Startups and Marketing for Geeks

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

We're "lean" but we're not stirring hearts. I'm as excited as everyone else about Lean principles gaining traction, and sure most companies are erring on the side of too little objective feedback rather than too much. Some developers wrote in asking how I was able to render it so efficiently. We're effective but not playful.

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

The following week she sent me this email (my emphasis): Ever since accidentally stumbling upon lean startup 1+ years ago, I’ve struggled to implement the principles correctly. And whenever an assumption is kicked out from under you, that’s when you learn the most. This is wrong for a number of reasons.

Lean 269
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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

Modern Lean Startup theory blares out from the red-tiled rooftops of Stanford: Seek the Data and Ye Shall Find! But as much as I respect and follow Lean Startup theory, objective measurements aren’t the only things that matter. I was embarrassed when referring you guys to friends.&#. But hold on. They were still customers.

Design 253
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Telling the 800-lb Gorilla to Shove it up his Ass

A Smart Bear: Startups and Marketing for Geeks

What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea? At Smart Bear we make a peer review tool for software programmers; you don't have to be a geek to know that any software development tool company shares the following fear: "What if Microsoft copies us?"

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When do I *stop* doing customer interviews and start writing code?

A Smart Bear: Startups and Marketing for Geeks

Here are the details of both of those customer development experiences. ” Food on the Table — a now-famous lean juggernaut in Austin run by IMVU alum Manuel Rosso — talked to 120. I talked to 30 people before I realized that a certain idea of mine was a crappy idea, and about 40 people before starting WP Engine.

Customer 252
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Smart Bear Live 4: Nick from PinfoB.com at AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

But even so, it could be a report that’s vanity and you know that, but you’re not going to train them on lean start up, are you? Just like you take a resume and you don’t look at it and go, “Wow, you were in software development for five years. That’s fantastic.”

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Better for whom?

A Smart Bear: Startups and Marketing for Geeks

Modern PM tools are too simplistic because they follow the 37signals and Lean Startup mantra of building the simplest possible thing. Or if you’re still in the ideation stage, it gives you the basis for customer development, both in finding potential customers to call and in what you’re verifying when you get them on the phone.