Gust

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Social Media is a Boon to Startups Who Do It Right

Gust

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy. Allowing your social media efforts to stagnate.

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Digital.NYC: The First Ecosystem Hub

Gust

On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC , NYC’s new official hub for tech and startups. For IBM, Digital.NYC provides exclusive community-building in the fastest growing tech ecosystem in the world.

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Intellectual Property for Startups in the Real World

Gust

What is the risk-benefit calculus for developing and protecting proprietary technologies vs. buying or licensing them (“ build vs. buy ”)? For this reason, among others, tech startups are well served by engaging a good IP lawyer early in the game to help develop overall strategy and call the plays rather than just execute them.

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Mark Suster’s “Never Negotiate Piecemeal”

Gust

He tells the story of his baptism by fire in startup-dom, a series of negotiations including office rent, sublet, getting people on board, getting the media to care, dealing with recruiters, dealing with the tech prima donnas, and (a favorite of many) “dealing with pesky VCs.” He openend with his first issue. I talked too much.

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Gust Blog - Thoughts on startups by investors that fund them

Gust

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. He openend with his first issue. I talked too much.

Startup 180
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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

growth to other developed countries, “It isn’t difficult to be the least dirty shirt in the hamper these days.” As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air.

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Digital.NYC: The First Ecosystem Hub

Gust

On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC, NYC’s new official hub for tech and startups. In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and Read more >.

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