ReadWriteStart
NOVEMBER 30, 2021
A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.
Board Effect
FEBRUARY 16, 2022
A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. Property damage.
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Rembrandt Communications
MARCH 8, 2019
This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. Here are….
Rembrandt Communications
MARCH 8, 2019
This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. Here are….
Both Sides of the Table
AUGUST 14, 2011
But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Find other media outlets to tell your story. Develop Trusted Advisors. I want to know our media roadmap.
Rembrandt Communications
OCTOBER 8, 2018
The world of B2B media moves fast. As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. In fact, a media member may be preparing to call you right now for your insights on the latest buzz. And, this takes some self-development on a regular basis.
Rembrandt Communications
DECEMBER 1, 2021
PR is your secret weapon to bring top talent to you! PR is your hiring secret! Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Develop messaging that describes all of the valuable benefits available at your business for new hires. Make contact.
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