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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Develop Trusted Advisors. With portfolio companies I’m always involved in the planning phase.

PR 329
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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

You will also spearhead internal initiatives to help support the success of our 100+ exciting existing portfolio companies. Supporting other external PR and media relations for the firm. We lead or co-lead most of our investments and we develop our individual conviction vs. trying to hang around the hoop for market signals.

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A checklist for your funding announcement

Version One Ventures

Over the past eight months, many companies in the Version One portfolio have released funding announcements including Uniswap , Jam , SilviaTerra , Patch , Premadonna , Cap Hill Brands , Opyn and Cape Privacy. Take the time to craft a blog post on the mission of your company and the product you’re developing. Founder’s announcement.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319
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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. And market your brand, not your personality.

PR 279
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Is the Lean Startup Dead?

Steve Blank

Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And to be honest, VC’s in this bubble really didn’t care. Then one day it was over. IPOs dried up.

Lean 335
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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.

PR 349