Steve Blank

JUNE 3, 2013

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. At this moment you know more about your customers than any PR agency will. The same is true for hiring the PR agency.

PR 206

PR China Channel Lean 206

Steve Blank

SEPTEMBER 15, 2016

Andy continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. — Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client.

Washington 285

Washington Entrepreneur Silicon Valley Cofounder 285

Steve Blank

OCTOBER 7, 2010

Wait a minute, what about the rest of Customer Development ? Now I was confused, and I asked, “Well what do you guys believe – Customer Development or launch on a schedule?” I realized I was listening to them treat Customer Development as an item on their. Filed under: Ardent , Customer Development. To Do list.

Customer Development 307

Customer Development Singapore Channel PR 307

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

SEPTEMBER 15, 2016

Andy continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. — Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Write it down and keep it in a tradeshow handbook for those who will follow.

Silicon Valley 128

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Steve Blank

MARCH 18, 2011

Startups built every possible feature the founding team envisioned (using “Waterfall development,”) into a monolithic “release” of the product taking months or years to build a first product release. Customer Development , Agile Engineering and the Lean methodology enforced a process of incremental and iterative development.

Internet 334

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Steve Blank

APRIL 5, 2017

Founders ask me all the time whether they should hire a PR agency. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value. Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 11, 2015

Hollywood in the beginning was a bunch of artists who wanted to make entertainment, and then the whole infrastructure of PR and hangers on and the New York money came in. Anybody in the team — it’s not just the developers but from the business, to marketing, to content — can propose an idea.

Entrepreneur 120

Entrepreneur Silicon Valley Cofounder Channel 120

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 184

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Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. Shawns guest blog post describing describing the MVP Tree is below. Step 5 and 6 leads you to selecting the right MVPs.).

Product 436

Product Viral Channel San Francisco 436

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. So when you know what you’ll be paying for space rental, multiply it by four, for a rough idea of your expenses.

Silicon Valley 178

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Steve Blank

JUNE 22, 2009

Instead of bemoaning the demise of an old company we should be celebrating new companies that develop new helpful technologies. However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. DO NOT develop a computer!&# carry on reading.

Silicon Valley 164

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Steve Blank

JULY 13, 2009

Our VP of Business Development had no problems getting meetings and fund raising was easy. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of Customer Development.

Silicon Valley 122

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Steve Blank

AUGUST 3, 2009

military had to develop new ways to collect intelligence. They developed the National Intelligence Estimate – a series of reports which summarized their judgment about the size of the Russian threat. And the way we were going to do it was with electronic/signals intelligence. political leadership with a much bigger picture.

Silicon Valley 153

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Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.

Silicon Valley 185

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Steve Blank

JULY 16, 2009

Was my response to stop development of the games? Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. I said, “That can’t be true!

Silicon Valley 207

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Steve Blank

FEBRUARY 22, 2011

Stand on the corner of Emerson and Channing Street in front of the plaque where the triode vacuum tube was developed. Extra credit if you can explain the significance of both of these spots and why the HP PR machine won the rewrite of Valley history. Walk to 367 Addison Avenue, and take a look at the HP Garage.

Silicon Valley 335

Silicon Valley San Francisco San Jose Venture Capital 335

Steve Blank

SEPTEMBER 9, 2015

For example, when companies say, “We value our employees” but have reserved parking spots, a private cafeteria and over-the-top offices for the executives that tells you more than any PR spin. the Apple legends of the Mac, iPod and iPhone development). Hacking a Corporate Culture.

Startup 120

Startup Silicon Valley Incubator Matching 120

Steve Blank

APRIL 13, 2009

It had no PR agency. Bill Perry the founder of ESL, is now acknowledged as one of the founders of the entire field of National Reconnaissance , working the NSA and the CIA in programs to intercept and evaluate Soviet missile telemetry and communications intelligence. ESL had no marketing people. It shunned publicity.

Silicon Valley 270

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley 126

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