View from Seed

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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

Supporting other external PR and media relations for the firm. We lead or co-lead most of our investments and we develop our individual conviction vs. trying to hang around the hoop for market signals. Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels.

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. More functionally, Boston needs to improve its design, branding, and PR skills.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

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Traction Creates Opportunity

View from Seed

PR or partnership opportunities that may not have been available at one stage can become much more accessible once you are bigger and better known. As you have more traction, you can justify developing new product lines or new SKUs. For example: Traction creates more traction. You can get better payment terms.

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. What are some common, early mistakes entrepreneurs make when developing their company’s brand identity and message? The second, brand press, is the manifestation of the brand story you develop.

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Announcing NextView Operator Guilds

View from Seed

And they tell us over and over again that they just care about four things: Hiring and developing a great team. And if you are a founder developing a product for the Everyday Economy and want to have the support of great people like these, please reach out. Building a great product. Getting more customers. Not running out of money.

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

No, but a publication that gets into the nitty gritty of mobile development will want those details and then some. It could be the tough story of child loss that led you to develop an app that monitors sleeping infants, or how your childhood struggle with dyslexia spurred you to write a program that helps others with reading disabilities.