A Smart Bear: Startups and Marketing for Geeks

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

Some developers wrote in asking how I was able to render it so efficiently. It was always a high point in product reviews. Now sure, there are many of aspects of business and product development where it's best to stop obsessing and just cut corners. The mini-viewer doesn't convey more information than boogers do.

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Tech Support *is* sales

A Smart Bear: Startups and Marketing for Geeks

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to product development.).

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Which is better: Many customers at low price-point or few at high price?

A Smart Bear: Startups and Marketing for Geeks

Because new pricing tiers better segment customers, prices go up as reputation grows, you create add-on products and services, you create new revenue through business development, and so forth. What’s not true is that you always unlock big growth drivers. You spend less on marketing/advertising/acquisition.

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How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

Rob Walling generously allowed me to reprint this excerpt from his new book, "Start Small, Stay Small: A Developer's Guide to Launching a Startup" available in paperback and Kindle from Amazon and in PDF and ePub from StartupBook.net. As a developer, the features we dropped seem like a necessity from day 1. So we tossed it.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

About twenty people on Answers OnStartups have asked this question in one form or another: When I meet an angel investor, he may ask: "What if a big company copies your idea and develops the same website as yours after your website goes public?". We agreed what the product ought to be and that the ultimate goal of the company was to sell it.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

We started with the product about three years ago, development, a year later we released it. So let’s say about a year and a half, the product has been out for real. They have many, many man-years of development and customer development in them. Edwin: Yeah, and continue to invest in development.

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The unfortunate math behind consulting companies

A Smart Bear: Startups and Marketing for Geeks

And let’s suppose you want to allocate just a little time for career development. The usual story is: We built this product because we needed it ourselves. It gives us an advantage in consulting because it accelerates our development and enhances our sales pitch. None of these new tasks are fun or creative.

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