Gust

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Don’t Let Investors Conclude Your Startup Is A Hobby

Gust

Software Development Process via Wikipedia. Develop your business plan. This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. Product development process.

Startup 187
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Product Launches – The Most Common Mistakes We See

Gust

Every early-stage startup has a unique set of constraints it must deal with and trade-offs that must be made along the way to launch its product into the market. From product development, to legal, to go-to-market strategy, even the most seasoned startup founder can make potentially business-crushing missteps.

Product 91
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Marketing Beyond Acquisition

Gust

I can’t count the times I heard people saying that “product development defines the product, and marketing gets the customers”. It is shocking to me how prevalent this POV is. Always in this sequence. There are several factors to potentially explain this perception. It’s almost counter-intuitive.

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Gust Startup Trend Map

Gust

Almost a quarter of all startups have a product in development stage, regardless of industry and country location, and less than 10% have a product that is fully ready. If we zoom into the US, we find California is the leading state across all stages, which includes products in concept, development, fully ready, and revenue.

Brazil 134
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Don’t Forget Grants If You Need Early Seed Money

Gust

Typically they can be used to fund product development and commercialization that would otherwise require outside investors. In the US, many entrepreneurs see grants as “free money,” since they are not loans and don’t have to be repaid.

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Scaling a Business by Cloning Yourself is Tough

Gust

Their perspective is that these entrepreneurs need only to sell themselves, but shouldn’t need capital up front for product development or manufacturing. Another reality is that angel investors and venture capital groups almost never invest in a services-only company.

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Investors Fund Solutions Rather Than Technology

Gust

Too many entrepreneurs develop a new product without regard for market demand , then build an entire strategy based on creating a need, rather than acting on an existing market need. Investors characterize this approach as a “solution looking for a problem.” These don’t get funded.