Steve Blank

SEPTEMBER 5, 2018

And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. They needed to be sure that what they were building was what customers wanted and needed. The result? Carpe Diem – Seize the Cash.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

MAY 6, 2015

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

AUGUST 3, 2012

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. Frank Robinson of SyncDev has been helping companies figure out their minimum viable product and pivots since 1984, long before I even knew what it meant. Massacre at IBM.

San Jose 256

San Jose Technical Review Customer Development Software Review 256

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The Use of a Product Development Model to Measure Sales Using the product development diagram for startup sales activities is like using a clock to tell the temperature.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Steve Blank

AUGUST 18, 2010

Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. More importantly, we’d witnessed Customer Development’s massive success at another local startup. So how did Customer Development fail us? Filed under: Customer Development.

Customer Development 230

Customer Development Developer Customer California 230

Steve Blank

SEPTEMBER 1, 2021

Do they have better sales, marketing, or product development groups? What the winners start with is the realization that in a world of continuous disruption, they have only a few years to develop new capabilities or be pushed over the brink. Is it that some CEOs are better than others? Are their people smarter?

Incubator 402

Incubator Lean Agile Business Model 402

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result, the standard product development model is not only useless, it is dangerous.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

MARCH 3, 2015

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Seeing Is Believing. Berkeley-wide. We’ve gone global as well.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

NOVEMBER 5, 2009

This post describes how companies using the Customer Development model can increase their credibility, valuation and probability of getting a first round of funding by presenting their results in a “Lesson Learned&# venture pitch. Is there a profitable business model? Can it scale?” Just as a refresher.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Steve Blank

JANUARY 6, 2014

For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions. The Old Days – Waterfall Product Development.

Continuous Deployment 329

Continuous Deployment Customer Agile Cloud 329

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

APRIL 23, 2018

Just as Durant had multiple interests, Musk is not only Tesla’s CEO and Product Architect, overseeing all product development, engineering, and design. At SpaceX (his rocket company) he’s CEO and lead designer overseeing the development and manufacturing of advanced rockets and spacecraft.

Michigan 268

Michigan Cofounder Stock Forecast 268

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. ———– Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

Steve Blank

FEBRUARY 23, 2009

I began to gain an appreciation of how world-class venture capitalists develop pattern recognition for these common types of problems. “Oh I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO.

Silicon Valley 125

Silicon Valley RSS Venture Capital Customer Development 125

Steve Blank

NOVEMBER 11, 2014

In the 20 th century corporate skunk works were used to develop disruptive innovation separate from the rest of the company. ——– In the 20 th century companies could be leaders in a market for decades by just focusing on their core product(s). Developed by Lockheed Skunkworks. CIA A-12 spy plane.

Channel 286

Channel Customer Development Distribution Restful 286

Steve Blank

MARCH 16, 2016

But startups require money upfront for product development and later to scale. As the company goes from searching for a business model to growth , only then will they bring in a new “professional” management team to scale the company (along with a business development executive to search for an acquirer) or prepare for an IPO.

Liquidity Event 120

Liquidity Event Founder Liquidation Preference Venture Capital 120

Steve Blank

SEPTEMBER 24, 2009

Filed under: Customer Development | Tagged: Entrepreneurs « Customer Development Manifesto: The Path of Warriors and Winners (part 5) Unintended Lessons » 6 Responses Twitter Trackbacks for Let’s Fire Our Customers « Steve Blank [steveblank.com] on Topsy.com , on September 24, 2009 at 7:19 am Said: [.]

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

JUNE 25, 2009

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The answer depends on your answer to two questions: which step in the Customer Development process are you on?

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Steve Blank

MAY 28, 2009

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

Vertical 144

Vertical Silicon Valley Marketing Customer 144

Steve Blank

AUGUST 27, 2012

He turned his PhD thesis into a killer product, got it funded and now was CEO of a company of 30. It was great to watch him embrace the spirit and practice of customer development. We’re building the wrong product!” Filed under: Customer Development. And that’s where the problem was. he’d declare. “We

Founder 316

Founder Cofounder Advisory Board Burn Rate 316

Steve Blank

MARCH 11, 2015

.) – and the costs to deliver the product/service and have well defined product development and product management tools that emphasize the linear nature of shipping products to existing customers. for new product development that emphasize immediate returns.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

AUGUST 29, 2016

To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customer development.

Lean 177

Lean Silicon Valley Government Acquisition 177

Steve Blank

AUGUST 29, 2016

To promote innovation inside the NGA, they’ve staffed an Enterprise Innovation Office (EIO) to coach, educate and advise the entire agency, from core leadership to the operational edges, with methods and concepts of validated learning through rapid experimentation and customer development.

Lean 177

Lean Silicon Valley Government Acquisition 177

Steve Blank

NOVEMBER 18, 2010

Now the company is in crisis mode because the rest of the organization (product development, marketing, etc.) Business Model Design and Customer Development Stack. The alternative to the traditional product introduction process is the Business Model Design and Customer Development Stack. No one gets fired.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

Steve Blank

JULY 30, 2009

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. It’s one of the subtle distinctions that at times gets lost in the process.

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Product management tools like Stage-Gate ® emerged to systematically manage Waterfall product development.

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

MARCH 1, 2010

Most investors require you to write a business plan which includes a section called a “competitive analysis” in which you tell potential investors how your product compares to products other companies trying to develop and sell to the same customers. Product development salutes and gets to work building the product.

Customer Development 259

Customer Development Metrics Differentiation Engineer 259

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

MARCH 15, 2011

Joe Bingold (MBA, Jun 2011) Head of Product Development for Naval Nuclear Propulsion Plant Control Systems, US Navy, MSME (Naval PGS), BSEE (MIT), P.E. ——— Next week each team tests their value proposition hypotheses (their product/service) and reports the results of face-to-face customer discovery.

Business Model 236

Business Model Nebraska Peru Germany 236

Steve Blank

FEBRUARY 23, 2009

Through trial and error, hiring and firing, successful startups all invented a parallel process to product development. I call this process “Customer Development,” a sibling to “Product Development,” and each and every startup that succeeds recapitulates it, knowingly or not.

Silicon Valley 127

Silicon Valley RSS Venture Capital California 127

Steve Blank

DECEMBER 17, 2015

Successful Innovation Outposts typically develop over a period of time through three stages. Therefore, the profile of the initial team to staff an Innovation Outpost should be a technology-savvy business development group. Stage 3: Productizing the Solution to Corporate Problems. What solution are we productizing ?

Silicon Valley 120

Silicon Valley Incubator Acquisition Business Model 120

Steve Blank

SEPTEMBER 28, 2009

Unintended Lessons « Steve Blank steveblank.com/2009/09/28/unintended-lessons – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?

North Carolina 143

North Carolina Silicon Valley RSS Connecticut 143

Steve Blank

SEPTEMBER 25, 2014

It wasn’t always perfect, but it was way more right than wrong, It informed our product development to a great degree and kept us working on more or less the right stuff. It took a long time for our market to develop, so Oracle wasn’t exactly a growth explosion in the early days. Back then he advocated for. This was cool!

Technical Review 333

Technical Review Venture Capital Software Review Database 333

Steve Blank

FEBRUARY 23, 2009

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

Redemption 126

Redemption Silicon Valley RSS California 126

Steve Blank

JANUARY 10, 2011

The VP of an operating division had run into trouble in product development; the product was late and getting later. The revenue plan had the new product baked into the numbers and it was clear that this division General Manager was going to crater his forecast (happens all the time, nothing new here.) Lie to My Face.

Forecast 264

Forecast Agile Revenue Founder 264

Steve Blank

OCTOBER 25, 2022

Understand whether the problem is immediately solvable, requires multiple minimum viable products to test several solutions, or needs more R&D. I noticed that with all of the requirements fixed upfront, instead of having a freedom to innovate, the topic area action teams had become extensions of existing product development groups.

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Framework Distribution Channel Leadership 389