View from Seed

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A Startup CTO’s Take on Early Technology Choices & Tradeoffs

View from Seed

Isaac Cambron is co-founder and CTO of Zensight.co , whose pre-launch product enables sales reps to find and use their best content to close more deals. Below, he answers questions about developing products from scratch, as well as the difficult technology choices and tradeoffs CTOs must make. We did that for a lot of reasons.

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Accelerator Spotlight: Caesar Sustainability

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One hour I’m deep into product development, the next I’m thinking about our hiring needs and recruiting, to the next on a sales call. My favorite part is how many different hats I wear. I’ve learned and grown more as a leader than I ever could have imagined.

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The What, How & Why of Hiring a Business Development Lead at Your Startup [Traction #35]

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Kristen Craft is VP of business development and marketing at Ovia Health. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead up the function. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia.

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Pitch Deck Month: The “Where Are You Going?” Slide

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Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). .: Product/Design/Engineering headcount – need to bring on a full-time PM and/or designer with X product milestones; rough estimates of engineering headcount by stage.

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True Grit: It’s Not Just Founders We Should Celebrate

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Rachael is enrolled at the Startup Institute , an eight-week program that teaches its pupils the nuances of web development, web design, technical marketing, or sales and account management. She is a student on the web development track—and based on her background, that might seem a little hard to believe.

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Five Recruiting Metrics Every Founder Should Track

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Founders need to make sure the quality of the startup’s offerings remains high and provide adequate sales and service support for prospective customers and new users. Let’s say you’re looking for a junior level developer. Applicant interest: Proactive outreach-to-response.

Metrics 120
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Google Engineer: How We Interview, How I’d Beat Us for Talent, & How Non-Technical Founders Should Approach Devs

View from Seed

Google’s strategy is to build around hiring these generalists, but that might not be the case if you’re at a startup — maybe you want someone who has a bit of experience with front-end development, so you’re fine specializing. In any production-oriented job (writing, design, development, etc.),