Startup Professionals Musings

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. If you are in consulting, you are the business, so use a professional headshot.

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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs.

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5 Strategy Realities For Running Your Small Business

Startup Professionals Musings

As an advisor and mentor for many startups and small business founders, following my initial career in big business, I realize that the key strategies to achieve success in small businesses are often different from those that make larger businesses successful.

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10 Remote Staffing Blunders That Will Cost You Dearly

Startup Professionals Musings

These days, it is almost impossible to find a small business where everything is done by full-time employees, in the office or at home. These approaches allow your startup to grow more rapidly, save costs, but costly mistakes can lead to business failure. I’ll outsource software development, since I don’t understand it.”

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing ,” which provides some pragmatic marketing tips for small businesses as follows: Don’t tell customers how great you are. Be passionate about what you do, but develop a really strong plan, and a strong plan B too. I like the guidance from marketing coach David Newman’s classic book “ Do It!

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Small Business Success Doesn’t Come Without Travel

Startup Professionals Musings

Sponsored by VISA Business With all the new technology available today for video conferencing, interactive social media, and webinars, you may think that travel is no longer a requirement for starting a small business. Yet I still see business plans and funding plans for startups that have minimal or no allocation for travel.

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Change Your Management Style To Meet Today’s Culture

Startup Professionals Musings

Yet, in my daily role as an advisor to entrepreneurs and small business owners, struggling to boost revenues, profits, and earnings, I still see too many managers falling back on command-and-control, a focus on weaknesses, and not enough time for people. Team members want development plus satisfaction. Change is hard.