The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth’s Blog: Different or remarkable? (via gregcohn)
Yes, you should create an excellent product. That is job one. And one’s vision should not be based upon some competitive framework.
However, I would counter that people really do care about features. People comparison shop and in doing so will talk about the DIFFERENCES in various products/services. In the process, they often want to know why a particular unique feature is important.
Maybe you can create a product that transcends such discussions and comparisons. However, the reality is early products are not very good, so people are naturally going to ask why your product is better than X. If you do not have an answer, people are going to take a pass.
So when marketing your thing, let your product lead, but have that competitive breakdown and the feature differentiators in your back pocket.
(via gregcohn)
Source: sethgodin.typepad.com
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