article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all. Life goes on.

article thumbnail

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). And that can make or break your customer retention, especially in the early stages.

eCommerce 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Marketing/advertising channels. Or is it? .

Retention 127
article thumbnail

How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. 5 years ago. Sourcing high-quality leads : 9/10.

article thumbnail

How to Get Superior Returns in Venture Capital

David Teten

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. This model certainly makes sense.

article thumbnail

How to Get Superior Returns in Venture Capital

David Teten

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. This model certainly makes sense.

article thumbnail

A Journalist’s Perspective on How to Earn Press for Your Company

View from Seed

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. Prior to NextView , I worked as a journalist at Quartz , where I regularly covered early-stage founders and companies with a focus on the intersections of gender, race, culture, and technology.

PR 177