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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I talked to one company who had build really differentiated IP and had great customer traction. Do we have the wrong PR firm? What guerilla tactics do you want to use? Don’t just mentally write off their features or marketing as “dumb” – ask internally what you could learn from it. Are we off message?

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

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