Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Obviously you're not marketing a $29 product or even a very expensive course or program. It's so emotional.

Differentiation 72

Differentiation Sales Cycle Audio Networking 72

Both Sides of the Table

OCTOBER 11, 2011

If you think it’s location-based services / find out where your friends are at while you’re out – let’s talk about whether we need to incorporate that into our product. I logged into a room to listen to music & see what the product was all about. Is our product not as pretty? But I saw turntable.fm

Startup 313

Startup Guerilla Silicon Valley IP 313

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.

Differentiation 54

Differentiation Virginia .Net B2C 54

ConversionXL

APRIL 18, 2019

IP address) can provide clues to search engines, as can search history, time of year, or time of day. Categorizing keyword modifiers is especially useful for sites that have hundreds or thousands of similar pages, like review sites with city-specific content or sites with hundreds of similar products. Geography (i.e.

Search 126

Search Aggregator SEO New York 126

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Silicon Valley 332

Silicon Valley IP Dividend Finance 332

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. July 15, 2009 11:18 PM markmontgomery said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Version One Ventures

MARCH 14, 2019

but we are excited about it, and any physical product for that matter, when the big differentiator is in the data collected / software layer which can lend itself to network effects – regardless of whether the hardware is developed in-house or bought off the shelf. We’ve identified two key paths: Unique product with strong IP.

IP 67

IP Differentiation Social Network Networking 67

SoCal CTO

FEBRUARY 25, 2009

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

Business Model 150

Business Model SEM IP Syndicate 150

The Startup Magazine

FEBRUARY 21, 2022

a 34 per cent boost in sales productivity. In fact, the software industry is full of solutions and products, and it’s simple to become lost among them. One of the most compelling arguments in favor of custom software development is that it allows business owners to differentiate their products from the competition.

Software Developers 182

Software Developers Software Development Software Developer 182

SVPG

SEPTEMBER 30, 2016

Article: Behind Every Great Product. I titled the paper, “Behind Every Great Product” and it was inspired by the classic Good Product Manager / Bad Product Manager by Ben Horowitz. The paper proved popular and helped many teams to get a better understanding of just what product was all about.

Product 60

Product Technical Review Software Review Engineer 60

YoungUpstarts

NOVEMBER 17, 2014

Your Solution – Use this to highlight the product or service you are building and why it will address the void you see in the market. Be specific about key differentiating functionality. Be clear about how you foresee your product or service being uniquely valuable to future customers.

Elevator Pitch 154

Elevator Pitch Early Stage Venture Capital IP 154

Duct Tape Marketing

OCTOBER 5, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Listen to Content Is Profit wherever you get your podcasts. (00:53): Dr. Paul J.

Software Review 76

Software Review Framework Technical Review Naming 76

ultralightstartups.com

MAY 20, 2013

The prioritization of these qualities is highly subjective and specific to the project/product being named. Engage an IP lawyer for more thorough analysis). The “Descriptive” Name: Describes what the product is, helps make the site memorable. Often evocative of the product/service. Distinctive. An Acronym.

Naming 45

Naming Startup Technical Review Cofounder 45

Austin Startup

APRIL 25, 2017

It’s seems very likely that the growth in time spent in app per user was driven not by the early majority, but by the late majority and laggards (see below chart below from the famous book Crossing the Chasm about how to think about which customers are adopting a given product).

Valuation 48

Valuation Technical Review Forecast Social Network 48

Both Sides of the Table

DECEMBER 13, 2010

The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. It’s why as an investor I look for talented teams with long-term vision, a unique point-of-view, differentiated IP and a desire to build something enduring.

Turkey 302

Turkey Differentiation IP Technical Review 302

David Teten

JANUARY 28, 2019

Or Yale could develop a legaltech incubation program and to help improve lawyers’ productivity, a profession whose primary tech tool is Microsoft Word. The vision is to connect students doing research with businesses that may find that research productive, likely most applicable to MBA students but could go beyond that.

Affiliate 60

Affiliate Connecticut Programming Community 60

ConversionXL

MARCH 20, 2019

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

Software Review 117

Software Review Software Marketing IP 117

The Next Web

OCTOBER 13, 2012

A business method refers to the way a company goes about making a product or service available — Amazon selling books from various publishers in an online store, for example — but unfortunately, these are rarely patentable because they do not usually fulfill the criteria necessary to secure a patent.

Intellectual Property 136

Intellectual Property Differentiation Reputation Germany 136

Hippoland

FEBRUARY 7, 2016

Customers / traction: Do they have product / market fit? What makes your solution unique / differentiated? Is there any special tech or IP here? [in Obviously, if we had brought in a real entrepreneur to talk with, the list would also include more specific questions about the particular business / how the product works.

Burn Rate 48

Burn Rate IP Cofounder Differentiation 48

Agile VC

AUGUST 1, 2012

productivity – Evernote). Consumer Tracking & Targeting – A key differentiator, relative to other media, for web advertising has been the ability to track, target, and analyze ad spend at a much more granular level and essentially in real-time. Gameloft, Rovio) and a couple $1B+ revenue companies in Asia (GREE, DeNA).

Mobile 160

Mobile Advertising Bandwidth Web 160

Rob Go

OCTOBER 12, 2011

I’m not claiming any original IP, but hopefully will be able to pull together some good thinking on these subjects and add some precision to these words. These are like product improvements that satisfy existing groups of customers and improve against vectors that a company’s biggest customers care about the most.

Startup 56

Startup Differentiation IP Viral 56

www.usv.com

MAY 29, 2012

In short, as described by Brad last year in 140 characters , USV invests in: Large networks of engaged users, differentiated through user experience, and defensible through network effects. When we are organizing our activities and thinking about investment decisions then, we parse that a little finer, we unpack some of the components.

Aggregator 49

Aggregator Differentiation IP Networking 49

Duct Tape Marketing

APRIL 12, 2012

To gain full access to this level of personalization you must use a tool such as Google Analytics or Spring Metrics (a client) that can allow you to access publicly available data on your visitors such as IP address and location. You can further enhance this approach by integrating CRM data as well.

Analytics 63

Analytics Metrics IP Social Media 63

infochachkie.com

SEPTEMBER 24, 2011

Performance-based deals can effectively mitigate your monetary risk of entering into a non-productive consulting relationship. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Their story, market positioning, products, etc. IP) is an ugly thing at a startup.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Even pre-launch, there’s work you can do here to differentiate yourself. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

JUNE 16, 2022

John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. Certainly one is a differentiator. So that's where the mindset, the weed mindset comes from. So you have to have right.

Technical Review 75

Technical Review Naming Networking Washington 75

YoungUpstarts

MAY 11, 2020

For one thing, it’s harder for an investor to figure out what the heck your product actually does on a remote pitch. Tip #3: Don’t Spend Too Much Time on the Product. Recently, I saw an entrepreneur’s deck that was 30 slides long, with 10 slides about the product (features, roadmaps, videos, and screenshots).

IP 175

IP Business Model Angel Investor Entrepreneur 175

BeyondVC

SEPTEMBER 22, 2005

While the market is still early in development, the new IP PBX guys are playing the same sales and marketing game as the old school PBX players. Both of these companies are employing the open source model of letting customers download the product and upselling support and maintenance.

Open Source 60

Open Source Architecture IP Early Stage 60

Hunter Walker

MARCH 11, 2023

AI ‘Native’ Applications What are the conditions by which the addition of AI catalyzes new product offerings built around this technology versus ‘AI’ being a feature that the market leading applications can build into their platforms.

Artificial Inteligence 66

Artificial Inteligence Non-Compete Generative AI IP 66

Duct Tape Marketing

FEBRUARY 23, 2023

John Jantsch (05:17): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client, can be a way to almost make your, make competition irrelevant. So you have to have, right, and I guess we could call them a lot of other things though, certainly one is a differentiator.

Channel 69

Channel Sales Naming California 69

Hearpreneur

NOVEMBER 26, 2023

3- Through brand differentiation and playfulness Photo Credit: Matt Schwachofer When we came up with our brand's name, we had a clear goal in mind: we wanted to challenge industry standards with our soon-to-be-established brand. In an industry where many businesses adopt more artistic names, I wanted to differentiate myself.

Naming 62

Naming Entrepreneur SEO Security 62

ConversionXL

SEPTEMBER 4, 2019

We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address. Tokopedia —the biggest marketplace platform in Indonesia—built AMP versions of their top three organic landing page types: product, category, and trending. This created 3.6

Web 103

Web Caching HTML Marketing 103

Lightspeed Venture Partners

JUNE 11, 2012

Development costs have gone up since 2009, as has production quality and game quality. Today, game quality is an ante, but discovery is the differentiator. Publishers with a hugely successful hit game can often milk the IP with subsequent releases. Borrowing IP from another media.

IP 114

IP Distribution Viral Mobile 114

ConversionXL

APRIL 10, 2019

More and more companies are using tactics like single-keyword ad groups ( SKAGs ) and single-product ad groups ( SPAGs ). While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). To make content creation more sustainable: Think of content production in terms of topics (e.g.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. Will your new product need to integrate with your existing product?

Software Review 96

Software Review Technical Review Software Acquisition 96

VC Cafe

JANUARY 16, 2011

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Craze Productions. Allot Communications. 4G/LTE and WiMax networks and provide full cell awareness.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103