Friday, February 11, 2011 Lean Startups: The Most Efficient Path To Non-Differentiation by Joris Poort In a hypothesis-driven lean start-up environment, lean theory recommends maximizing your learning from customers while minimizing effort. Product Market Fit – Useful or Theoretical? Outstanding post, Joris! Nice post. MORE >>

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). call this “marketing futures.&# That’s fine if entrepreneurs are your target market. MORE >>

7 Steps To Sure Fire Marketing Success This content from: Duct Tape Marketing. Every business is simply a set of systems and marketing just happens to be the most important of these systems. Below are the seven elements that make the creation of your personalized marketing system a snap. Here’s my take on business. MORE >>

Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. Tellis had a much more accurate description of what happens to startup companies entering new markets. First mover advantage – great bad idea. MORE >>

Turning Marketing Strategy Into Action This content from: Duct Tape Marketing. Today I’m speaking with a group of small business owner that want to know about how to develop a marketing strategy that truly allows them to differentiate what they do from others. Marketing Strategy Referral Marketing commit MORE >>