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How marketers can build thought leadership

The Next Web

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. A marketer should attempt a combination of writing on a personal blog, writing for an employer’s blog and for third-party publications through guest blogging and syndication to get the most reach.

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Startup Business Model Considerations

SoCal CTO

Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now?

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Five Common Website Content Pitfalls To Avoid

YoungUpstarts

In May, Google provided a large list of guidelines that, if followed, differentiate high-quality content from low-quality content (the stuff Google was and is trying to weed out). Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

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How to Curate Sitelinks to Increase Conversions

ConversionXL

If you’re not desperate to hire and you syndicate your job listings through other sites, there’s no reason to take up valuable real estate with a page whose presence relies on signals from non-customers: Jobs pages have tons of user signals—but low ROI—for brand queries. I’m more than 10,000 miles away.). Jobs pages are a regular offender.

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