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A VC’s Blink Reaction to Your Co-Founder

View from Seed

One of the most important things that VC’s take note of is the impression created by your choice of co-founders. I like to say that selecting a co-founder is the single most dilutive decision that a founding CEO can make, and so that decision can send all sorts of signals about a founder’s priorities, judgement and personality.

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Some Quick Things Every Founder Should Know

Both Sides of the Table

You get to have interesting conversations with founders and review business plans and then see how these businesses evolve over the years. 1/ From vantage point of being able to see hundreds of companies, good & bad I have some advice for founders - Get to know and love "gross margin."

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5 Keys To Negotiating Your Fair Share Of Any Startup

Startup Professionals Musings

I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. Giving a co-founder a salary won’t get you the “fire in the belly” you want. Each co-founder should get equity for value, based on these key variables: Lived a key role in a previous startup.

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How Much Founder Stock Should You Offer Co-Founders?

Startup Professionals Musings

Two heads are better than one, so the first task in many startups is finding a co-founder or two. Giving a co-founder a salary won’t get you the “fire in the belly” you want. Each co-founder should get equity for value, based on these key variables: Lived a key role in a previous startup. Amount of venture funding provided.

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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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5 Equity Distribution Parameters For Key Contributors

Startup Professionals Musings

The CTO of many technical startups was the original founder. Of course, all cofounders need to remember that allocated percentages will be diluted as angel and VC investors are brought in. Keep your wits about you to make sure that dilution is done equitably and evenly.

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5 Phases Of Every Startup That Regulate Your Success

Startup Professionals Musings

A particularly critical moment is when the founders hand over the leadership to a more managerial regime. A common practice is to hire local employees who know the geographic culture, even though this may well dilute the company culture. Geographic expansion. Product-line expansion. Efficiency and scale.

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