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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm.

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Smart Entrepreneurs Anticipate Market Segment Gaps

Startup Professionals Musings

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm.

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Entrepreneurs Must Bridge Several Market Chasms

Startup Professionals Musings

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm.

Marketing 238
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.