article thumbnail

Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?

Warrant 298
article thumbnail

8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

If you are able to raise money from credible sources at a reasonable dilution percentage then I personally favor getting the round done now and building your business. I do not endorse raising $5 million for a business that doesn’t yet warrant it. How much dilution am I going to have to take now? 25% dilution).

article thumbnail

What SXSWi Attendees Can Learn From SXSW Music

Austin Startup

Especially as the latter becomes more of an event that finds a greater measure of its quality through quantity, serendipity becomes somewhat diluted by choice, and body shots may not be the most effective way to get a story. And if a more intimate conversation is warranted, it’s easy to break off somewhere less hectic.