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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.”

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Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.”

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4 Chasms And 5 Customer Types That Kill Entrepreneurs

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.”

Customer 191
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Smart Entrepreneurs Anticipate Market Segment Gaps

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.”

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Crossing the Chasm is a Major Startup Challenge

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.”

Startup 254
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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Find and focus on one reliable distribution mechanism before diluting your time diversifying. Or you can start selling to enterprise — nothing wrong with that — but then your high cost-basis of marketing, sales, and service will not scale downward. You still have to get the first customers, and most of the rest, yourself.

Restful 202
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Entrepreneurs Must Bridge Several Market Chasms

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.”

Marketing 238