Skip the emoticons – when addressing a broad audience – specifically through a professional or business page, emoticons can dilute the effectiveness of the message, diminish credibility, and even be perceived as inappropriate. Engagement leads to a conversation, that leads to trust, that leads to a sale. Their b.o. MORE >>

Don’t Dilute Your Brand. Case in point: did you know that without even being aware of it, you can unintentionally weaken and dilute your brand? Of course, Virgin is still around and kicking; they are simply too large to be ruined by this sort of brand dilution. These are exaggerations, of course (I certainly hope). MORE >>

The important thing is to spend that money wisely, and without a scalable sales model, we’d be spending money on the wrong things. Crappier valuation, more dilution for the team. Tags: How the world should be business plan dilution investors profitability raising money Revenue steve blank u.c. Only $30k. So why bother? MORE >>

Don’t Dilute Your Brand. Case in point: did you know that without even being aware of it, you can unintentionally weaken and dilute your brand? Of course, Virgin is still around and kicking; they are simply too large to be ruined by this sort of brand dilution. These are exaggerations, of course (I certainly hope). MORE >>

While the Investor Rights Agreement deals with the rights of the investors vis-à-vis the company, the Right of First Refusal and Co-Sale Agreement gives the company and the investors certain rights vis-à-vis the company’s common stockholders. Right of Co-Sale. Right of First Refusal. Lock-Up. MORE >>