Sometimes you just want to make sure as many people read your content as possible with no sales message, where at other times you want to make as many sales as possible , but not turn away readers who don’t want to buy. Ideally we want to maximize both audience retention and growth , and maximize profit too. MORE >>

If new investors get better rights in a future equity financings (such as registration rights, price-based anti-dilution, redemption rights, etc.), Anti-dilution protection.  Deleting anti-dilution rights saves several pages of text in the Certificate of Incorporation. Co-sale rights.  Anti-dilution. under $500K). MORE >>

Head of Sales. Head of Sales. The equity for the non-founders is at time of hire and is generally diluted over time. In About 70% of executives are bonus eligible led by the sales, marketing, and business development types. The sales folks had about a 60% of base bonus target while the marketing/bizdev people were at 30%. MORE >>

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. Everyone in the business world has heard of the book by Geoffrey A. Product development chasm. Another common chasm is never-ending product development. MORE >>

Venture capital is a milestone driven investment model and companies benefit, with respect to dilution, by being able to achieve milestones and value creation on as little capital as practical. At scale, software companies spend 20-30% of revenues on sales and marketing, while start-ups, typically spend 50-60%+. MORE >>