10 Branding Elements And What They Mean
Brandanew
JULY 11, 2015
Its existing premium customers won’t take it kindly as it dilutes the said image. So, it is not only the sales but the sheer image that takes the equity to a different level altogether. For instance, Rolls Royce has the image of a luxury car maker. So, it cannot be making a budget car even if there is a market. Brand experience.
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