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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Make sure new solutions offered actually build your brand, rather than dilute it. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Even more important than solution marketing is building your brand. Solution may require new category development time.

Product 354
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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. Product development chasm. Another common chasm is never-ending product development.

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How does equity dilution work for startups?

Gust

Equity dilution works when the same pie is divided among more people. Because the total percentage of equity will always equal exactly 100%, every time anyone gets another piece, by definition it “dilutes” all of the previous equity holders. Uncategorized company equity dilution founder investors startup'

Dilution 150
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Why It Pays To Focus Your Business On A Narrow Niche

Startup Professionals Musings

It takes focus to resist adding a long list of features that seem to make the opportunity larger, but dilute to focus of both you and potential customers. Marketing and sales chasm. Product development chasm. Another common chasm is never-ending product development.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Make sure the government waits for a stock sale to collect taxes. This is called stock dilution control. This allows the entrepreneur more influence in controlling dilution of his or her shares, investment terms and acquisition decisions. At that time the original split makes all the difference. In the U.S.,

Stock 240
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How to Configure Your Startup Team

Both Sides of the Table

it’s the most expensive dilution you’ll ever face. Your first sales people should be consultative sellers who can fuel evangelical sales. Don’t hire “relationship management” sales people too early. Quick summary: Be careful not to have too many co-founders.

Cofounder 388