Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

JUNE 5, 2012

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

AUGUST 1, 2020

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

Startup Professionals Musings

APRIL 19, 2020

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

MAY 4, 2011

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

OCTOBER 2, 2018

While non-digital marketing typically costs more money, it may be required to reach all elements of your audience. There are still customers who won’t give your brand total credibility until it appears on television ads, in newspapers, direct marketing, and at trade shows.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

SEPTEMBER 1, 2018

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Partner 147

Partner Non-Compete Intellectual Property Merger 147

Startup Professionals Musings

JUNE 14, 2014

Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

SEPTEMBER 7, 2013

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

AUGUST 10, 2016

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JUNE 15, 2016

These should include in-store signage, product packaging, marketing collateral, and business cards. Let’s not forget the non-digital channels, including broadcast media, direct marketing, public relations, and trade shows.

Marketing 120

Marketing Social Media Channel Startup 120

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 14, 2016

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

SEPTEMBER 27, 2011

They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce. Sadly, too many entrepreneurs still think social media is only for play, rather than work. Blogging is a learning process as well as a sharing one.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241

Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. My advice is to pick one, start slow, and spread out as you learn.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

APRIL 9, 2010

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120