Analysts at Gartner predict that by 2017 the chief marketing officer will spend more on technology than the chief information officer.
Enter the Chief Marketing Technologist via Direct Marketing News
Calculating marketing ROI in the past has usually been a back of the napkin type of analysis. With the advent of the web and mobile world, the data available to marketers is such that they do not have the option of technical ignorance. The new CMO will be as much a marketer as a technologist, and they will be much more active and savvy with the tools for deep data and ROI analysis. Expect to see more and more of a shift of enterprise business technologies purchased and managed by the business rather than by IT departments.
(via enhatch)
(via enhatch)
Source: dmnews.com
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