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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

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Grow Your Business By Improving The Workflow Of Your Sales Team

YoungUpstarts

Sales is often a numbers game. The more prospective customers you are able to reach out to and the more efficiently you are able to move each customer through your sales funnel, the more sales you will be able to make even with many sales failing to fall through. Develop A Fixed Sales Process.

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[Infographic] Five Of The Top Email Mistakes That Will Send You To The Spam Folder

YoungUpstarts

Direct marketing is still a widely accepted and efficient way of engaging with sales prospects, but there are right ways and wrong ways to send a prospecting email to your audience. In addition, having emails sent from unauthenticated sender IDs also result in ISPs relegating your email into the spam folder.

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

If you’re unfamiliar with QR technology, a QR code is a square barcode that is scanable by a smartphone, and can direct a user to a specific website, and can give the user thousands of pieces of data. Invoices are sent via email, and deadlines are shortened for payment. Coding is the Key. More Mailing Tips.

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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails , thank you emails, reminder emails…the list is endless. Generating revenue via email marketing requires strategy. Promotional emails.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Web sites already offer the option of logging in with Facebook or creating an account with an email address and password. What was still missing was a simple way to identify a customer at the point of sale.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates.