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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Lead-ins with content in HTML or structured data for users and Google.

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How to Recognize Great Conversion Optimization People

ConversionXL

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. I’m a polymath too. #2

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

And it is as if html has not been invented. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

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