Startup Professionals Musings

SEPTEMBER 27, 2011

Social media is a huge resource for entrepreneurs. Sadly, too many entrepreneurs still think social media is only for play, rather than work. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241

Both Sides of the Table

AUGUST 3, 2009

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Why Every Small Business Needs Great Content is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Small Business 73

Small Business Audience Channel Direct Marketing 73

Duct Tape Marketing

OCTOBER 27, 2017

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.

Marketing 50

Marketing Redemption Channel SMS 50

Rob Go

AUGUST 10, 2011

However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree. For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.

Advertising 62

Advertising Valuation Channel Distribution 62

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 27, 2016

Here are four free (or at least very cheap) places you can put your information. ○ Your email signature (with a link to your website and your phone #). ○ Your business cards. ○ Your social media profiles (see tip #3). ○ Your packaging (pro tip: stickers can be an affordable stop gap). Need more proof?

Channel 100

Channel Social Media United States Email 100

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 62

Social Media Public Relations SEO Lead Generation 62

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s a great way to get in front of that traffic, throw whatever lead generation process you have in front of that traffic, and convert those people to customers.

Technical Review 76

Technical Review Software Review Prospectus Audience 76