Duct Tape Marketing

OCTOBER 27, 2017

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.

Marketing 50

Marketing Redemption Channel SMS 50

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

YoungUpstarts

NOVEMBER 15, 2013

From startup through the last sale, the spirit of risk is the unexpected edge for every business. However, losing a customer because they felt unappreciated or underserved is inexcusable; it indicates serious flaws in your internal business processes that lead to additional losses.

Florida 145

Florida Cofounder Tampa Technical Review 145

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: We believe that messenger is a great way to actually drive business outcomes and to help you with marketing, with sales, with support, to help you convert better, and not just, “Hey this as something fun, that has this novelty, but doesn’t have any value.” You can ask the same questions.

Marketing 40

Marketing SMS Channel Conversion 40

YoungUpstarts

MAY 8, 2014

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. Holding resources in reserve.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The biggest deal I’ve ever done was a sale of a $100,000 website. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I saw them for sale and checked out the traffic statistics.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

YoungUpstarts

SEPTEMBER 27, 2016

According to the Direct Marketing Association , Email marketing yields an average 4,300% return on investment for businesses in the United States. And companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost. Don’t believe us?

Channel 100

Channel Social Media United States Email 100

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 62

Social Media Public Relations SEO Lead Generation 62