Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

Ben's Blog

JUNE 18, 2011

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. Direct marketing—the largest direct marketing company in the world is a software company, Google. What is next? Oil and gas—new finds are increasingly software driven.

Technical Review 76

Technical Review Software Review Valuation Internet 76

YoungUpstarts

JULY 4, 2011

Import customer profiles and contact information to segment direct marketing efforts. Market to these contacts directly based on available public information. Respond, re-tweet, take actions or create a new conversation on major social sites. Get recommendations on different actions to take. Manage Online Connections.

Small Business 162

Small Business Management Aggregator Social Network 162

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do Email Marketing. We have to do Paid Search. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook. Controlled experiments!

.Net 119

.Net Campaign Channel Analytics 119

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. In order for this strategy to work, you need to buy a house below market value and you need to be able to accurately estimate the cost of repairs. Fix it and flip it.

Wyoming 80

Wyoming Networking Direct Marketing Channel 80

ConversionXL

NOVEMBER 4, 2011

Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. A confused mind always says ‘no’, goes the old direct marketing adage. You can only improve what you can measure, so measure everything. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search).

eCommerce 90

eCommerce Email Conversion Marketing 90

Tim Keane

JULY 16, 2007

A New old Idea: Direct Marketing Revisited » July 16, 2007. I just talked to a business owner the other day who has grown her startup nicely - 15% a year or so - up to revenue of a bit over $2.5MM. in new revenue. On revenue of $2.5MM, thats a 24% increase just to pay the bank.). in new revenue.

Wisconsin 60

Wisconsin Angel Investor Bootstrapping Startup 60

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Direct Marketing vs. Transactional: Which Is Best?

eCommerce 48

eCommerce Email Conversion Marketing 48

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Duct Tape Marketing

NOVEMBER 17, 2022

Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients. For the first time ever, you can license and use the Duct Tape Marketing system and methodology in your business through an upcoming three day virtual workshop. Search, social, email, and text.

Differentiation 72

Differentiation Sales Cycle Audio Networking 72

Occam's Razor

JANUARY 28, 2013

Of course there is still the search box on top of the page. So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans." I get a bunch of paid and organic search results. Don't you love happy customers and big revenues? They deliver delight.

Web 164

Web Design Marketing Security 164

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. I discovered blogging because I was told it was great for search engine rankings. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. We increased the revenue.

Technical Review 76

Technical Review Software Review Audience Advertising 76

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. That should give you some range to think about. Hence my recommendation to have a almost irrational adoration of this metric. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. In this case, I've done that by adding a filter to segment revenue to only show social value.

Analytics 145

Analytics Metrics API Web 145

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Should you charge from day one, testing the revenue model first? Should you charge from day one, testing the revenue model first? We call such companies built to learn.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Like you, when I went to MBA school I was told my marketing class that the ultimate nirvana state for a Marketer was to be able to deliver the right message (RM) to the right person (RP) at the right time (RT). These are non-trivial questions to answer.

Analytics 60

Analytics Marketing Mobile Audience 60

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. Google uses ITAs software to optimize its travel and flight search. Google uses ITAs software to optimize its travel and flight search. ITA Software.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104