Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

www.chancebarnett.com

MAY 10, 2011

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Take care Paul [link] Simple Techniques Direct Marketers Use To Ensure Success Before Even Launching Products. You only need to look at Twitter to see how many people are Online Marketing / SEO experts.

SEM 47

SEM Email Los Angeles Conversion 47

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 120

Metrics Analytics PPC Campaign 120