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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design.

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Landing Pages That Convert

www.chancebarnett.com

Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Take care Paul [link] Simple Techniques Direct Marketers Use To Ensure Success Before Even Launching Products. Present the image of these sources (CNN, Newsweek, etc.) early on and prominently on your landing page.

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