View from Seed
JULY 31, 2014
More interesting, however, is reflecting on what “rhymes” across multiple investments within our portfolio. The internet continues the disintermediation of content creation. These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. Consider the implications of ML on your email marketing program.
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David Teten
SEPTEMBER 6, 2015
Her work included heading Nokia’s location-based services business and app portfolio for emerging markets, which she built from a back-of-a-napkin idea to a 100-person organization with over 10 million users. It comes as no surprise as technology today enables companies to prove product-market fit much earlier in their lifecycles.
Up and Running
AUGUST 17, 2016
The real estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth. Regardless of how the market behaves currently, both novices and pros can apply many strategies that can propel the business forward. Identify the target market.
Version One Ventures
JULY 19, 2018
With Amazon capturing nearly 50% of US e-commerce market , it may seem that there isn’t much room for a new marketplace focused on products. At Version One, we are more inclined to invest in businesses where the services are as commoditized as products so there isn’t supplier preference nor disintermediation. B2B marketplaces.
VC Adventure
APRIL 11, 2011
“We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. And for a while that worked pretty well. They are: Scale. Margin Dynamics.
VC Adventure
APRIL 11, 2011
“We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. ” And for a while that worked pretty well.
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