article thumbnail

Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. It kind of reminds me a bit of how “social media experts&# are talking to customers today). Mistakes we made? Get stories written.