Steve Blank

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Lean LaunchPad for Life Sciences – Distribution Channels

Steve Blank

This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category. This weeks topic was distribution channels ; how your product gets from your company to your potential customer segments. Diagnostics. Week 3 Todd Morrill Instructor .

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Why a Company Can’t “Be More Like a Startup”

Steve Blank

If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Existing companies also use network effects of monopolies/duopolies, distribution channel kickbacks, etc., to stifle competition.). What can a company do?

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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Will these third parties produce something people will watch? But NewTV doesn’t plan on testing these hypotheses.

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Technology, Innovation, and Modern War – Class 5 – Chris Brose

Steve Blank

The new technologies and capabilities that will be central to military advantage in the future – artificial intelligence, machine learning, autonomous systems, distributed networking, advanced manufacturing, and commercial space, etc. Disruptive Technology. That’s no longer the correct model.

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The Difference Between Innovators and Entrepreneurs

Steve Blank

It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. It doesn’t mean that if you have technical skills you can’t build a successful company. Lessons Learned. Entrepreneurship is a calling, not a job.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) (You get an introduction to reimbursement early here, while the details are described later in the “Revenue” lecture.).

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How To Find the Right Co-Founders?

Steve Blank

Or if you’re building consumer electronics the key activities might be: low cost hardware design, high volume manufacturing, user interface design, consumer branding and retail distribution.

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