Changing Equity Structures for Early Startup Employees Tweet Recently someone asked me for advice on how much equity they should give to their early employees. Those first employees will take 0.5-1% but they’re not going to be overwhelmed by it, or insanely incentivized by that equity alone. 0.5-1% is just not a lot. MORE >>

Digital branding in the new internet marketing age is creating the need for marketers to understand how they can measure social media interactions with their brand, how to measure social brand loyalty and create social brand equity. This is a distribution channel to leverage information you develop daily. Facebook Fan pages. MORE >>

Those numbers get completely thrown out when the advisor is your distribution channel. Going back to the more normal 0.5-2%, you treat advisor equity just like founder or employee equity: vested over 4 years. Dr. Dre supposedly took 90% of Beats by Dre, but now it’s the top headphone brand, so perhaps that was a good deal. MORE >>

Press of K&L Gates LLP Original Title: IRS Issues Private Letter Ruling on Debt/Equity Treatment Under Liberalized Ruling Procedures Introduction. The classification of a financial instrument as debt or equity is a fundamental, recurring question under the Internal Revenue Code of 1986, as amended (the "Code").?On By Thomas F. 111.). MORE >>

Readers can anticipate my next point in continuing the analogy:  It makes no more sense for a non-lawyer to prepare fundamental legal, governance, equity and intellectual property documents than it would for a patient to self-diagnose and begin taking prescription-strength antibiotics or other medications. Newco, Inc.”) Yes, it’s a mouthful.  MORE >>