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How to Write a Business Plan for a Cannabis Company

Up and Running

Once you identify your ideal customer, you can tailor your marketing and sales plan to that person. Components of this section include: Your marketing and sales plan. Your funding ask and exit strategy, if applicable. Marketing and sales plan. Distribution. Buyer persona. Strategic partnerships or alliances.

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5 Steps For Penetrating A New Market

YoungUpstarts

Between choosing location in new cities to creating an exit strategy after you attain success, penetrating a new market requires a strategic plan. Identify Distribution Channels. Map Out an Exit Strategy. Finally, map out an exit strategy if your company does or does not become successful in the space.

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Why Pitching Your Product Is Not Enough For Investors

Startup Professionals Musings

Potential investors love to see gross margins in the fifty percent range or greater, with recurring revenue through subscriptions, follow-on sales, or services. Customized marketing strategy and realistic sales plans. “If If we build it, they will come” and “word of mouth” are not credible marketing strategies these days.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

It has been at least a decade since going public via an Initial Public Offering (IPO) has been considered a credible exit strategy for startups. Rightly or wrongly, public ownership often lends prestige and credibility to the company in its sales efforts, general public relations, and the execution of its future strategies.

IPO 223
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8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Customers may be attracted to your marketing message, but investors look harder at the startup team, seeking superior expertise in the key areas of growing a business, product domain, financial, marketing and sales. Specific elements of your marketing and sales plans. Potential investor return calculation and exit strategy.

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Clarity Is Key When Negotiating with Investors

ReadWriteStart

Will the investor be entitled to any salary or distribution? For example, are they looking for an increase in sales or in net revenue? What's your exit strategy? Do your investors have their own exit strategies? If so, what is expected of the investor as a participant?

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Should You Share Equity with Consultants?

www.inc.com

Sales & Marketing | Wednesdays. Pricing Strategy. Exit Strategies. Strategy and Planning. SALES & MARKETING. CDW your 1-stop resource for configuration, activation & distribution. The Goods: Your Business Toolbox | Thursdays. Finance | Tuesdays. Innovation | Fridays. Leadership & Managing | Tuesdays.